Aldi Spain

Aldi first publicity campaing 2014

Client: ALDI SPAIN
Year: 2014
Software & skills: Photoshop, Illustrator, Indesign
Period in McCann Erickson (The Backroom)

Aldi started his activities in publicity by the hand of McCann Erickson in 2014. I had belonged to the initial working group.
Together we developed the first campaign composed of brochures, store signals, others pieces of large format and digital content such website and newsletters.

Custards Aldi (Lactalis)

Client: ALDI SPAIN
Year: 2013
Software & skills: Photoshop and Illustrator

Was a project for Aldi and Lactalis. How can you see the three final proposals are very similar with the colours and shapes like the rivals in the line. The third proposal was finally chosen.

Milk tetrabrick proposals for Aldi

Client: ALDI SPAIN
Year: 2013
Software & skills: Photoshop and Illustrator

Four proposals were presented for whole and semi-skimmed milks. All used the traditional colours for a milk packaging (green and blue).
The first and second proposal show a realistic illustration style focused in the milk. Only a few differences between this proposals, for example, the logo limited in a rounded shape or not and the tablecloth motive in the bottom.
For the opposite the third proposal was very casual and daring with the use of a funny cow.
The fourth proposal show the most traditional style with a classic illustration remember the old pictures, great value for the milk.